3 min read
The Importance of Inventory-Based Marketing on the Automotive Path to Purchase
Even before they get to your lot, your potential customers embark on a journey that leads them to their dream car. From the moment someone decides...
Digital Advertising (4)
3 min read
4 Benefits of A Strong OTT Automotive Marketing Strategy for Dealerships & Marketers
It’s clear that streaming services have revolutionized the way audiences engage with media. With the explosion of social media and the uptick of...
2 min read
Automotive Is a Top Spender at Super Bowl LVI. Here’s How to Leverage the Exposure.
In 2021, the automotive industry alone spent over $65 million in advertising at Super Bowl LV (Kantar). With the auto industry consistently at the...
2 min read
What does “the death of cookies” mean to auto dealers?
It’s old news that Google has plans to eliminate third-party cookies, but auto dealers who rely heavily on online advertising need to understand the...
2 min read