In the fast-paced world of automotive sales, how do dealerships transform active shoppers into customers?
Lead generation refers to the process of identifying and attracting potential customers or leads who have shown some interest in your products or services. In the automotive industry, this can involve capturing contact information from website visitors, social media followers, or event attendees. Lead conversion, on the other hand, is the process of persuading potential leads to take a specific desired action, such as making a purchase, scheduling a test drive, or requesting a quote. In the ever-evolving world of automotive sales, lead conversion is the key to success for car dealerships. While traditional methods may have worked in the past, modern car buyers expect a personalized and efficient experience.
The Challenges of Lead Conversion
Converting leads into customers is a challenge for most car dealerships. It often involves manual, time-consuming processes that demand significant time and resources from dealers. In today's digital age, customers expect a more personalized approach and tailored solutions, making these time-consuming steps less effective. This is where ZeroSum'sMarketAI platform excels, a proprietary solution that revolutionizes lead conversion through the use of real-time data, AI, and machine learning.
Lead Conversion Strategies:
Use Automation to Streamline Tasks
Automation can significantly assist a dealership in converting leads to sales by streamlining aspects of the marketing process. One of MarketAI's standout features is its ability to automate the creation and optimized delivery of individual ads for each vehicle in a dealer's inventory. For example, ZeroSum's auto-stream is an OTT/CTV video solution that uses MarketAI to build individual video commercials for each VIN, integrating live vehicle inventory to create, target, and deliver VIN-specific ads. By automating many lead conversion tasks, MarketAI frees up dealership staff to focus on other essential aspects of the business. This not only increases efficiency but also reduces the risk of missed opportunities. In the fast-paced environment of a car dealership, every minute counts. The time that sales or marketing spends on manual tasks is time taken away from engaging with potential customers, building relationships, and closing deals.
Leverage Data to Your Advantage
ZeroSum’s MarketAI not only builds individual marketing campaigns for every on-lot vehicle at a dealership but also prioritizes which VINs need marketing to increase your turn rates. Campaigns are optimized in real-time, taking into account supply and demand dynamics and years’ worth of predictive data to intelligently prioritize which vehicles are in most need of a marketing push. With its access to real-time data metrics like turn rates, market share, days to move, and sales velocity, MarketAI ensures that a dealer’s marketing strategy is more efficient than ever before.
Create and Maintain an Effective Social Media Strategy
For a dealership to use social media effectively, it will need to determine its audience and craft not only social media content with that target audience in mind but also ensure its ads resonate with those potential customers. MarketAI's highly targeted social mediamarketing solution extends a dealership's reach into a massive audience of active shoppers, including those who could be shopping with your competitors. MarketAI's technology, plus highly accurate targeting on Facebook, results in more VDPs, more website visitors, and a higher conversion rate for the dealerships.
Be More Efficient with Your Marketing Spend
Marketing efficiency is about maximizing the impact of every action taken, ensuring dealers receive the maximum return on their marketing investment. A deep understanding of supply and demand enables MarketAI to prioritize which vehicles to promote and how many impressions are needed to turn that vehicle–eliminating ad spend. No other solutions can prioritize which vehicles require inventory impressions to increase turn rate, and only ZeroSum can place the exact right car in front of the exact right customer this effectively. Automation means that dealers do not need to waste precious marketing dollars advertising the wrong vehicles to the wrong consumer.
ZeroSum's MarketAI is a game-changer for car dealerships. Our technology works for thousands of dealers, collecting and organizing nationwide inventory data and turning that data into a high-performance marketing platform for dealerships all over North America.
Are you ready to transform your dealership's lead conversion strategy with the power of data-driven marketing and insights?
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