ZeroSum Announces the Launch of Marketing Platform MarketAI


09:00 AM GMT, May 26, 2021

NEW YORK, May 26, 2021 -- ZeroSum, an industry leading provider of software, data, and marketing automation services to the automotive industry, announced today the launch of its data-driven marketing platform, MarketAI. MarketAI is the...

How Dealerships Can Reach an Active Shopper Audience


17:38 PM GMT, May 19, 2021

The Simple Way to Reach Active Shoppers

Dealers: Leverage Your Content to Keep Your Shoppers


17:15 PM GMT, April 12, 2021

The average automotive shopper visits less than 1.2 lots before purchasing a vehicle. The decision to buy is made online before they step foot in your dealership. So, why are you giving away your greatest assets: your shoppers and your website...

WHY Inventory-Based Video Marketing


16:48 PM GMT, April 12, 2021

Two facts have been true since the Model T first came to market:   You can only sell what you have.   Demand and competition vary from market to market.   If this seems obvious, then why are so many automotive marketing dollars wasted on...

A Modern Marketing Plan for Car Dealers


18:24 PM GMT, April 6, 2021

An unprecedented marketing revolution is upon us. Consumers are engaging with some form of digital consumption virtually 24 hours a day, households are cutting cable and subscribing to streaming apps, and major platforms are finally taking...