ZeroSum

Happy family with children sitting in a car loaded with boxes of gifts and a Christmas tree against the background of a forest in snowy weather.

3 min read

How to Turn Seasonal Dealership Traffic into Year-End Sales

The holiday shopping season brings a surge in automotive-related searches as shoppers research year-end vehicle purchases and holiday incentives. This creates a window for dealers to capture market share and move model year-end inventory, but...

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3 min read

How Answer Engine Optimization (AEO) Helps Dealers Show Up in AI Search Results

Your potential customers aren't typing "best Toyota dealer near me" into Google anymore. They're asking ChatGPT, "Which dealerships in my area have...

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Man assessing new vehicles

3 min read

How to Navigate 2025 Model Year Changeover

It’s that time of year again: car dealership lots are a juggling act between outgoing inventory and shiny new arrivals, and dealers are tasked with...

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2 min read

Hybrid Vehicle Inventory Strategy for Car Dealers

Dealers are facing a reality that doesn't match the industry predictions. Electric vehicles were supposed to transform dealership inventory by now,...

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EV car charging

3 min read

The Best Marketing Strategies to Move EV Inventory

After significant changes to federal EV tax credits this year, dealers face both immediate inventory challenges and the need to prepare for a...

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