ZeroSum

2 min read

Artificial Intelligence: Improving the Automotive Industry

“It was the machines, Sarah. Defense network computers. New... powerful... hooked into everything, trusted to run it all. They say it got smart, a new order of intelligence. Then it saw all people as a threat. Decided our fate in a microsecond:...

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Digital marketing for dealerships

2 min read

Rethinking Traditional Car Dealership Marketing Strategies & Why You Should Act Now

Digital advertising plays a pivotal role in the automotive industry, serving as a primary channel for reaching and engaging with potential car...

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3 min read

How AI is Improving Dealership Marketing

Artificial intelligence has revolutionized how businesses operate, with automotive dealerships being no exception. In the past, dealership marketing...

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Businessman showing computer screen to coworkers in creative office

2 min read

8 Mistakes to Avoid When Creating Car Dealership Ads

When crafting ads for your dealership, there is more to consider than you might think. Below are eight of the most critical mistakes to avoid when...

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Dealer Counts Around the US

2 min read

Demystifying Automotive Agency Terms like “Real-time,” "Active Shoppers," “AI,” and “Automation”

As a dealer, you are inundated with marketing lingo by various agencies and providers, but what you really care about most is whether your marketing...

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