3 min read
Would you rather have 12 confusing options or 3 clear paths to buying a vehicle? For many dealerships, the answer seems to be "the more options, the better"—but we know this isn't the case. While it might seem counterintuitive, cluttering your...
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3 min read
Artificial intelligence has become a buzzword that nearly every automotive marketing vendor claims to offer. Yet as the technology evolves,...
3 min read
While tariff uncertainties are driving increased vehicle movement across all segments, our latest data analysis reveals that truck segments—both...
3 min read
The recent tariff implementations have dramatically accelerated automotive market shifts that were already underway. According to ZeroSum's April...
4 min read
ZeroSum introduced the Auto-Stream platform in 2021, providing a convenient way for vehicle dealerships to go live fast with video ad campaigns using...