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Artificial intelligence has become a buzzword that nearly every automotive marketing vendor claims to offer. Yet as the technology evolves, misconceptions about AI's capabilities and limitations continue to spread throughout the industry. Many...
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While tariff uncertainties are driving increased vehicle movement across all segments, our latest data analysis reveals that truck segments—both...
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The recent tariff implementations have dramatically accelerated automotive market shifts that were already underway. According to ZeroSum's April...
4 min read
ZeroSum introduced the Auto-Stream platform in 2021, providing a convenient way for vehicle dealerships to go live fast with video ad campaigns using...
3 min read
For auto dealerships, paid advertising is typically at the core of their digital marketing strategy and for good reason. It delivers effective...