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When it comes to auto industry sales strategy, even for technologically advanced vehicles, dealers should always remember an adage that dates to the days of Blacksmiths shoeing horses. “Strike while the iron is hot.”
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Any auto dealer who wants to understand the importance of turn rate should visit a Greek Restaurant at the height of the lunch rush.
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Auto dealers might want to remember a famous quote from Mark Twain when it comes to their social media advertising strategy, particularly Facebook....
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The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree more. Technology is constantly...
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Dealers have a lot to keep track of, including customers, employees, advertising, and more. How do you manage it all? Here is some of the most...
