ZeroSum

3 min read

How Answer Engine Optimization (AEO) Helps Dealers Show Up in AI Search Results

Your potential customers aren't typing "best Toyota dealer near me" into Google anymore. They're asking ChatGPT, "Which dealerships in my area have the best service reputation?" or telling CoPilot, "Find me a used SUV under $35,000 with low...

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Man assessing new vehicles

3 min read

How to Navigate 2025 Model Year Changeover

It’s that time of year again: car dealership lots are a juggling act between outgoing inventory and shiny new arrivals, and dealers are tasked with...

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2 min read

Hybrid Vehicle Inventory Strategy for Car Dealers

Dealers are facing a reality that doesn't match the industry predictions. Electric vehicles were supposed to transform dealership inventory by now,...

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EV car charging

3 min read

The Best Marketing Strategies to Move EV Inventory

After significant changes to federal EV tax credits this year, dealers face both immediate inventory challenges and the need to prepare for a...

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Dealer Giving Car Keys To The New Owner. Close-Up Of Hands On The Background Of Red Automobile

2 min read

How Can AI Help Dealers Sell More Cars?

Dealers are drowning in AI buzzwords. Every marketing vendor claims to use "AI-powered this" and "machine learning that." At ZeroSum, we use AI to...

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