3 min read

The Importance of Inventory-Based Marketing on the Automotive Path to Purchase

Even before they get to your lot, your potential customers embark on a journey that leads them to their dream car. From the moment someone decides they need a new car to even after they purchase it, make sure you are committed to them every step of the...

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4 Benefits of A Strong OTT Automotive Marketing Strategy for Dealerships & Marketers

It’s clear that streaming services have revolutionized the way audiences engage with media. With the explosion of social media and the uptick of streaming platforms over the past few years, dealers and marketers are forced to change the way they think...

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2 min read

Demystify Your ZeroSum MarketAI Dashboard: How to Make the Most of Your Metrics

MarketAI by ZeroSum is a one-stop-shop platform that not only reports your current inventory and market statistics but anticipates your next steps – highlighting your path to success. Our industry’s first state-of-the-art proprietary dashboard offers...

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2 min read

Automotive Advertising Trends: How Dealers are Being Forced to Change Their Messaging and Channels

These are unprecedented times in the automotive industry, and advertising is no different. Read this blog to learn how to take advantage of increased demand and prices through innovative advertising tactics that focus on inventory-based advertising...

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3 min read

ZeroSum Market First Report: March 2022 Automotive Inventory Data and Sales Forecasts

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand trend data to automotive marketers and dealers. ZeroSum uses predictive modeling to accurately estimate...

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