ZeroSum

Avg In Sep 2024

2 min read

Market Adjustment Pricing for New Vehicles triples as vehicle inventory grows 50 percent year-over-year

ZeroSum "State of the Dealer" Report Shows New Vehicle Inventory Settling in Near 3 Million Units

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Aug 2024 state of the dealer

2 min read

New Car Inventory Declines (Slightly) For the First Time in Two Years

Selling Conditions Remain Competitive Across New, Used, and Certified

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2 min read

Increase Car Dealership Visibility with Proven SEO Techniques

With so many potential car dealership customers starting their buying journey online, it's essential to have a strong online presence. For car...

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AI and Cars

2 min read

4 Ways AI Boosts Your Dealership Ad Performance

Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns...

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3 min read

5 Common Car Dealership Marketing Mistakes (and How to Fix Them)

A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...

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