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Dealers (2)

2 min read

Summer 2022 Automotive Marketing Trends: Online Test Drives, Inelastic Pricing, and Virtual Assistants

In the automotive industry, technologies and business models are constantly evolving. For example, ZeroSum’s Market First Report shows that new vehicle inventory has adjusted to a new normal level of just above one million cars while average prices have...

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4 min read

ZeroSum Market First Report: June 2022 Automotive New, Used, and EV Inventory Data and Sales Forecasts

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand trend data to automotive marketers and dealers. ZeroSum uses predictive modeling to accurately estimate...

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3 min read

A Car Dealer Marketing Plan for Used Car Sales

A guide for dealers who want to increase their used car sales in a low-inventory market.

Dealers, when inventory is low, it can be hard to keep up with your sales goals. To receive priority inventory allocation from the manufacturer, it is critical that...

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1 min read

What’s Happening in the Electric Vehicle Market Halfway Through 2022

This article is intended as a supplement to ZeroSum’s May Market First Report. Read the original report here.

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3 min read

How to Maximize Your Automotive Ad Spend in a Low Inventory Market


It’s a terrible feeling when you invest your hard-earned money in to advertising your cars, but you don’t end up with the results you’re looking for. The good news is there are a lot of things you can do to eliminate this wasted spend, sell more cars,...

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