How INFINITI Birmingham Increased Used Vehicle Movement 30%

INFINITI of Birmingham improved their used car acquisition strategy by leveraging ZeroSum's Used Turn Report to make smarter and more informed inventory purchase decisions, achieving increases in movement and turn rates without additional budget.

The Challenge: Make Informed Used Inventory Acquisitions 

Operating with a smaller marketing budget than many competitors, this dealership was looking for affordable ways to improve how they acquired—and then sold—used cars. The dealership was particularly focused on reducing days on lot. They needed guidance on their purchase decisions and to ensure every acquired vehicle contributed to faster sales. 

The Approach: Implementation of ZeroSum's Used Turn Report 

In February 2025, our team worked with the team at Infiniti of Brimingham to start using the Used Turn Report, powered by MarketAI. This real-time market intelligence provided insights into which specific makes, models, and trims were moving fastest in their local market. It also enabled the dealership to focus on buying the specific cars that were already selling well in their market.

The Impact: Significant Performance Improvements Across Key Metrics 

From January 1 through July 21, 2025, compared to the same period in 2024, INFINITI Birmingham achieved significant improvements in their used car operations:

• 30% increase in used vehicle movement
• 11% improvement in turn rate
• 4 percentage points better than market turn rate

Key Takeaways for Dealers

INFINITI Birmingham's success shows that using data to guide your used car buying decisions can dramatically improve your results. By focusing on cars that in-market shoppers actually want you can eliminate any guesswork from your purchasing. Working with ZeroSum's automotive data experts allows you to see results much faster and start implementing strategic changes to deliver results quickly.

Ready to see how our technology can transform your dealership's used car operations? Schedule a personalized demo to discover how ZeroSum's Used Turn Report can support your inventory acquisition strategy.

Contributor: Athyna Moore, Director Dealer Success, ZeroSum