From Market Follower to #1: 100% Inventory Turnover 

How Friendly Kia dominated their competition and sold their complete inventory utilizing real-time market data and AI-driven ad optimization.

The Challenge

Driving higher quality leads

Friendly Kia's sales staff was spending too much time fielding poor quality leads that rarely converted to sales. The dealership found it difficult to measure their return on ad spend across marketing channels, making budget optimization nearly impossible. Third-party vendors were redirecting leads through multiple touchpoints, creating friction in the customer experience and reducing conversion rates.

Our Approach

AI-driven, real-time advertising optimization

Friendly Kia leveraged ZeroSum's MarketAI platform to access real-time supply and shopper demand data. The platform created dynamic ad units using live inventory data to ensure ads resonated with active vehicle shoppers. MarketAI provided Friendly Kia with market share tracking, inventory health monitoring, and VIN-level attribution across their social campaigns in real time. The dealership used ZeroSum's automated solutions to market their entire inventory based on actual vehicle demand patterns.

Our Impact

#1 Kia store in the state

With ZeroSum, Friendly Kia turned 100% of their new car inventory and captured significant market share from key competitors. October became their best sales month ever recorded. The results were evident in Kia's official rankings, where Friendly Kia ranked #1 on the Florida sales report and achieved their highest rank ever on the national report.