ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Artificial Intelligence

Car with AI images

3 min read

AI and the Evolution of Dealership Marketing

Digital advertising has been on the rise for many years and is now amplified by the evolution of AI-driven advertising tools. The COVID-19 pandemic...

Read More
man using tablet at car dealership

2 min read

What Software Do Successful Car Dealerships Use?

Dealers have a lot to keep track of, including customers, employees, advertising, and more. How do you manage it all? Here is some of the most...

Read More
computer screen with charts and data

2 min read

How to Use Car Dealership Software to Streamline Your Operations

From keeping track of customers and employees to your running your website and ads, if you’re an auto dealer, you have a lot to manage. Here are...

Read More

2 min read

Dealers: Leverage Your Content to Keep Your Shoppers

The average automotive shopper visits less than 1.2 lots before purchasing a vehicle. The decision to buy is made online before they step foot in...

Read More

2 min read

Coronavirus Impact on National Car Shopping Activity Mid March 2020

  The COVID-19 Impact on Weekend Automobile Shopping.     Weekend Car Shopping...

Read More