ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Artificial Intelligence (2)

2 min read

Coronavirus Impact on Automotive Inventory & Shopping Activity

The COVID-19 Impact on Automobile Shopping, Behavior and Operations.
 
 

We’re...

Read More

1 min read

National Trend Update: Moved Vehicles Are Slowing, But MTD Numbers Remain Positive.

National Trend Update: Moved vehicles are slowing, but month-to-date numbers remain positive.

7-over-7 Day

National Moved Vehicles

-9.4%

Month-to-Date

National Moved Vehicles

...

Read More

1 min read

Inventory Levels Are Shrinking and OEM’s Can’t Keep Up with Demand

New Inventory Levels Are Shrinking and OEM's Can't Keep Up With Demand.
 
 
 

Shopping activity never really left during shelter-in-place orders, but now that buyers are back in...

Read More

1 min read

Automotive Shopper Audience Steady As Sales Slow

Online Shopping Activity Continues As Sales Slow and State Shutdowns Continue
 
 

Last updated: 3/27/2020

The national audience of in-market vehicle shoppers held steady this past week,...

Read More

1 min read

National Trend Update: States Are Seeing Weekly Double-Digit Growth

National Trend Update: States Are Seeing Weekly Double-Digit Growth
 
 
 
National vehicle sales are trending up from last week but are still down -20% YOY. The last 7-over-7 day...
Read More