2 min read
What does “the death of cookies” mean to auto dealers?
It’s old news that Google has plans to eliminate third-party cookies, but auto dealers who rely heavily on online advertising need to understand the...
Data & Intelligence (6)
2 min read
How to use MarketAI’s VINSights to your advantage
Vehicle pricing and inventory decisions are a key part of a dealership’s day-to-day operations. A few hundred dollars could entice a shopper to buy...
2 min read
Third-Party Lead Providers are Wasting Your Time & Money – Here’s How
In the auto industry, efficiency isn’t always about how sometimes it’s about who. Like “who are you most likely to sell cars to?” and “who is going...
2 min read
Dealers: Leverage Your Content to Keep Your Shoppers
The average automotive shopper visits less than 2.5 lots before purchasing a vehicle. The decision to buy is made online before they step foot in...
2 min read
WHY Inventory-Based Video Marketing
Two facts have been true since the Model T first came to market: You can only sell what you have. Demand and competition vary from market to market....