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For years, auto dealers have struggled to navigate the complex and expensive cable TV industry. With the emergence of over-the-top (OTT) and connected-tv (CTV), dealers were given a second, more efficient option to spread their message far and wide,...
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With 2023 fast approaching or if you are an auto dealer reading this in 2023, you know that social media marketing is a must in the new year. But,...
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NEW YORK, NOVEMBER 10, 2021 – ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry,...
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Updated April 11th, 2024 Many auto dealers tend to fixate on moving their new car new inventory, but with a recent surge in used car movement now is...
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Most people have heard the phrase “I’ll believe it when I see it” but that ideology isn't always true especially in marketing. Some people will say...