ZeroSum

picture of moving vehicle zooming through the screen with augmented reality UI

3 min read

2023 Digital Marketing Trends for Auto Marketers And Car Dealers

The car retail industry is one of the most competitive industries today. As a car dealer marketer, it’s important for you to stay ahead of the curve and know about the latest digital marketing trends that can help you get the most out of your...

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amazon warehouse

2 min read

Learn from Amazon: Why you should focus on your customers first

There’s no dispute – Amazon is a giant among retailers. Founded in 1994, Amazon boasted $386 billion in annual revenue in 2020. The founder, Jeff...

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2 min read

7 Key Questions Every Dealer Should Ask their Marketing Vendor

There is no shortage of choice in today’s world and automotive marketing companies are no different. The options for a new vendor can be overwhelming...

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2 min read

How Car Dealerships Can Compete with Carvana and Vroom

Carvana and Vroom have reimagined the car buying experience. These two brands are rapidly gaining traction by taking advantage of modern consumers'...

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cars lined up in a dealership lot

3 min read

The Marketing Metrics that Should Matter Most to Dealerships

If you were to ask 100 auto dealers what the most important metric they track is you would get 100 answers saying "sales". But are auto dealers...

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