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Measure & Grow Share

3 min read

The Marketing Metrics that Should Matter Most to Dealerships

If you were to ask 100 auto dealers what the most important metric they track is you would get 100 answers saying "sales". But are auto dealers paying enough attention to the metrics that fuel those sales? While the units that are moved each month help...

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2 min read

Third-Party Lead Providers are Wasting Your Time & Money – Here’s How

In the auto industry, efficiency isn’t always about how sometimes it’s about who. Like “who are you most likely to sell cars to?” and “who is going to provide you leads that actually convert?” At ZeroSum, our MarketAI data paired with a few key...

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3 min read

A Modern Marketing Plan for Car Dealers

An unprecedented marketing revolution is upon us. Consumers are engaging with some form of digital consumption virtually 24 hours a day, households are cutting cable and subscribing to streaming apps, and major platforms are finally taking consumer...

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