ZeroSum

empty car dealership lot

2 min read

Inventory vs Marketing: Here's What the Data Shows Us

Dealerships across the country can sit back, relax and turn their core model inventory faster than ever before. But the uptick in turn rate on core models can provide a false sense of security and means dealers could be overlooking other important...

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Data-powered MarketAI Platform

2 min read

ZeroSum Announces the Launch of Marketing Platform MarketAI

NEW YORK, May 26, 2021 -- ZeroSum, an industry leading provider of software, data, and marketing automation services to the automotive industry,...

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2 min read

Dealers: Leverage Your Content to Keep Your Shoppers

The average automotive shopper visits less than 2.5 lots before purchasing a vehicle. The decision to buy is made online before they step foot in...

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Inventory Based Video Ads

2 min read

WHY Inventory-Based Video Marketing

Two facts have been true since the Model T first came to market: You can only sell what you have. Demand and competition vary from market to market....

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