How Can AI Help Dealers Sell More Cars?

Dealers are drowning in AI buzzwords. Every marketing vendor claims to use "AI-powered this" and "machine learning that." 

At ZeroSum, we use AI to transform your inventory data into shopper-specific ads that drive actual car sales. Our Market AI platform analyzes your real inventory and matches it with real buyers ready to purchase those specific cars, automatically generating creative assets that reach the right shoppers at the right time. 

ZeroSum's AI helps dealers sell more cars through four key areas:

1. Intelligent inventory analysis
2. Precision shopper targeting
3. Automated creative optimization
4. Comprehensive sales attribution.

Here's how each component works to turn your inventory into revenue.

AI-Powered Inventory Intelligence

Our Market AI platform starts with your product data. When your inventory information uploads into our system, our AI analyzes: 

• VIN-specific attributes and pricing 
• Days on lot and aging patterns 
• Market positioning versus competitors 
• Historical performance for similar vehicles 

This creates VIN scores that predict which vehicles are most likely to sell. High-scoring inventory gets advertising priority, while aging units receive targeted messaging to accelerate sales. 

Precision Shopper Targeting and Creative Optimization

Instead of showing random inventory to broad audiences, our AI matches your vehicles with qualified buyers through multiple creative formats, including: 

1. Facebook Collection Ads
   Your video content can power collection ads where the video appears at the top with clickable inventory below. Shoppers engage with your brand message and immediately browse specific vehicles available on your lot. 
2. Companion Format Videos
   For dealers who have video creative (OEM lifestyle videos, dealership commercials), we can deploy it using companion format advertising (watch the client example below). Your video plays while real-time inventory data displays alongside it. This includes specific VINs, pricing, and availability that updates automatically based on what's most likely to sell. 

3. Auto-Stream Video Ad Campaigns

Our Auto-Stream platform represents the world's only high-performance OTT/CTV advertising solution built specifically for automotive marketers. Using AI and templated motion graphics, Auto-Stream integrates your entire inventory and dealer website data directly into video ads generated for specific active-shopper audiences. 

Key Auto-Stream capabilities include: 

• Real-time inventory syncing - Ad campaigns are tethered to your dealership's live inventory feed. Campaign assets are updated constantly as the feed refreshes, so videos always show your most current availability and pricing information. 
• In-market shopper targeting - The platform intelligently serves video ads to active vehicle shoppers who are searching for a specific vehicle and looking to buy right now, rather than relying on general demographic data and trends. 
• Fast customization for added impact - Build your video ads with brand-approved templates and choose from enhancements including voiceovers, background music, your own uploaded dealership photos and videos, and custom text. 

Learn more about Auto-Stream's complete capabilities.

Comprehensive Sales Attribution That Proves ROI

Market AI provides comprehensive VIN-level attribution that tracks the complete customer journey from first impression to final sale. This granular tracking shows which specific vehicles sold as a result of each creative campaign and how different ad formats performed for various inventory segments.  

Our system provides real-time adjustments based on inventory movement and sales velocity, allowing dealers to see exactly which advertising efforts are driving actual car sales rather than just generating generic leads or impressions. 

MarketAI core capabilities:

• Analyzes your inventory's sellability in real-time to prioritize vehicles most likely to sell
• Finds shoppers actively looking for those specific vehicles
• Delivers your creative to qualified buyers at the optimal moment to drive sales
• Provides VIN-level attribution proving which vehicles sold due to our advertising

With our AI optimization, you see more qualified traffic, shorter sales cycles, and clear attribution from ad spend to actual car sales.

How AI Creative Optimization Drives Results 

Our AI transforms your inventory data into compelling creative assets that drive sales. By analyzing inventory performance, shopper behavior, and market conditions in real-time, our platform ensures your advertising dollars reach buyers who are ready to purchase the specific vehicles you have in stock. 

Whether we're generating ads from your inventory data, using OEM brand templates, or optimizing any creative assets you provide, our AI turns your vehicle information into precision-targeted sales tools that connect inventory with qualified buyers. 

Ready to see how AI can optimize your creative to sell more cars?  Schedule a 15-minute demo to discover how Market AI transforms your inventory into shopper-specific ads that drive measurable sales results.