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The Fallacy of Wanting to See Your Own Ads

ZeroSum

October 19, 2021

Most people have heard the phrase “I’ll believe it when I see it” but that ideology isn't always true especially in marketing. Some people will say that if they are not seeing their own ads, then their marketing program is not working but even ...

2022 Digital Marketing Trends that Every Auto Marketer Should Know

ZeroSum

October 14, 2021

Digital marketing has increased rapidly since the beginning of the 21st century when the internet began playing a larger part in everyday life. From Google Ads’ launch in 2000 to the introduction of social media platforms in the early and...

Learn from Amazon: Why you should focus on your customers first

ZeroSum

October 6, 2021

There’s no dispute – Amazon is a giant among retailers. Founded in 1994, Amazon boasted $386 billion in annual revenue in 2020. The founder, Jeff Bezos, is not only one of the richest people in the world but he is revered worldwide as a genius...

7 Key Questions Every Dealer Should Ask their Marketing Vendor

ZeroSum

October 1, 2021

There is no shortage of choice in today’s world and automotive marketing companies are no different. The options for a new vendor can be overwhelming because many of them offer similar services. The key difference is that the quality of the...

How Car Dealerships Can Compete with Carvana and Vroom

ZeroSum

September 20, 2021

Carvana and Vroom have reimagined the car buying experience. These two brands are rapidly gaining traction by taking advantage of modern consumers' online shopping habits. More and more buyers prefer a no-haggle, online shopping experience which...