DEMO TODAY

KIA Store moves 100% of their inventory

 

ZeroSum helped turn 100% of Friendly's

new vehicles and assisted them in becoming

the #1 KIA Dealership in Florida

 

 

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5,059,938
Impressions

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371,938
VDP Views

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2,863
Moved Vehicles

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4.28%
Click-Thru
Rate

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$0.98
Cost per
VDP

 

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93%
Inventory Sold
Touched by ZeroSum

 

 

In route to the best October they've ever had, Friendly KIA was able to turn 100% of their new car inventory and take a massive chunk of market share from key competitors. The results were evident in the monthly sales ranking, where Friendly KIA took the #1 spot on KIA's Florida sales report and achieved the highest rank they have ever been on the national report.

 

“ZeroSum has been instrumental in our operation as a real partner. They market every vehicle we have on the lot and come to the table with fresh business strategies that help us get the right traffic to our website and turn our inventory faster.”

 

Challenge:

  1. Sales staff spending too much time fielding poor quality leads.

  2. Difficult to measure return on ad spend.

  3. Third-party sites redirect leads hindering the user experience.

 

Solution:

  1. Leveraged ZeroSum's 4.5M native low-funnel active shopping audience and Machine Learning based campaign optimizations, leading to an increase in leads, improvement of lead quality, and increasing conversion rate by 42%

  2. Tapped into the ZeroSum MARKETai TM Platform to track market share impact in real-time, gauge inventory health and pricing in regard to their market, and view VIN-level attribution across their active social campaigns. Confirming results in real-time, not several months later.

  3. Used ZeroSum dynamic solutions to seamlessly market their entire inventory based on active shoppers demand, and funneled users directly to VDPs on Friendly's website. Ensuring potential buyers were connected precisely to the exact VINs they were in the market for and were only exposed to relevant inventory that Friendly KIA had available.
 

About ZeroSum


ZeroSum is a leader in software, marketing, and data science. Focused on market share growth and inventory based executions. Unique, thin, In-Market audience, and industry changing technology combine the shopper, the journey, and the vehicle in a relevant, useful and timely way that maximizes your vehicles and your website products, with zero waste.