How a Chevrolet Dealership Increased Used Vehicle Movement 15%

A Minneapolis-St. Paul area Chevrolet dealership improved how they buy and sell used cars by implementing ZeroSum's Used Turn Report, achieving double-digit improvements in key performance metrics. 

The Challenge: Maximizing Used Car ROI With Smaller Budget 

Operating with a smaller marketing budget than many competitors, this dealership was looking for affordable ways to improve how they acquired—and then sold—used cars. The dealership was particularly focused on reducing days on lot. They needed guidance on their purchase decisions and to ensure every acquired vehicle contributed to faster sales. 

The Approach: Budget-Optimized Implementation of Used Turn Report 

Starting in mid-July 2024, the dealership restructured their used car acquisition strategy around ZeroSum's Used Turn Report, powered by MarketAI. Working within their budget, our team strategically spread their budget across the highest-performing social media and shopping campaigns. 

Instead of broad inventory purchasing, they focused on buying the specific vehicles that the Used Turn Report showed would sell faster. This targeted approach reduced speculation and increased confidence in each purchase decision. 

The Impact: Strong Performance Gains Across All Key Metrics 

Comparing January 1 through July 22, 2025 to the same period in 2024, the dealership achieved impressive improvements: 

• 15% increase in used vehicle movement  
• 13% improvement in turn rate  
• 26% reduction in days on lot
  
  

Key Takeaways for Dealers

A smaller budget doesn't have to limit your results when you have the right market data and expert guidance. By focusing your marketing dollars on the channels that actually deliver results, you can make every dollar work harder. Most importantly, using market-specific insights to guide buying decisions works much better than generic strategies. 

Want to optimize your marketing budget for maximum impact? Request a demo to see how ZeroSum's Used Turn Report can help you identify high-performing inventory opportunities in your market. 

Contributor: Athyna Moore, Director of Dealer Success, ZeroSum