DEMO TODAY

National Trend Update: The Northeast Is Seeing Double-Digit Growth And Shopping Is Up Nearly +5%

 

National Trend Update: The northeast is seeing double-digit growth and shopping is up nearly +5%

7-over-7 Day

National Moved Vehicles

+2.1%

Month-to-Date

National Moved Vehicles

-6.8%

 

ZeroSum’s 7/7 Market Trend data shows the middle of September with moved vehicles across the nation up slightly (+2.1%). Individual states are also up substantially with Vermont (+35.0%) having double-digit growth this week, followed by Nebraska (+30.9%) and Michigan (+26.9%).

State
7-over-7
National
+2.1%
Vermont
+35.0%
Nebraska
+30.9%
Michigan
+26.9%
Connecticut
+18.5%
Rhode Island
+17.0%
Michigan had a rough time when COVID-19 hit the country in March. Moved activity dropped the state to -84% YOY, but the state bounced back quickly and has now joined the top three in our 7/7 trend growth this week. Source: ZeroSum Data Center, National Automobile Movement 2019-2020

Month-to-date the national view (-6.8%) showed Arizona (+8.6%) leading the U.S. in growth. Followed by Arkansas (+7.4%), Utah (+7.3), South Carolina (+5.4%), and Wyoming (+4.8%). While there are currently only nine states in the country showing positive MTD numbers, many other states gaining momentum.

 

State
MTD
National
-6.8%
Arizona
+8.6%
Arkansas
+7.4%
Utah
+7.3%
South Carolina
+5.4%
Wyoming
+4.8%
 
 
 

Used car prices and audience shopping continues to rise

ZeroSum AI™ showed another increase in shopping for September (+4.6%), despite continued inventory shortages which leave the national average at -1%. While some 2021 models are on dealer lots, most consumers are buying used vehicles before they even arrive at the dealership.

 

Audience Shopping

7-over-7 Days • Nationally

+4.6%

Average Inventory

7-over-7 Days • Nationally

-1.0%

 

 
 

Take advantage of the buying frenzy and sell the inventory you have.

 

A slight increase in budget with ZeroSum will help drive more VDP views and move ANY model faster. The ZeroSum technology and our Active Audience™ has been proven to drive more VDP views to your site within days of turning on the campaign.