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ZeroSum’s Auto-Stream Helps Dealers Take Advantage of Shifting Consumer Media Habits
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on...
National Trend Update: The northeast is seeing double-digit growth and shopping is up nearly +5%
7-over-7 DayNational Moved Vehicles +2.1% |
Month-to-DateNational Moved Vehicles -6.8% |
ZeroSum’s 7/7 Market Trend data shows the middle of September with moved vehicles across the nation up slightly (+2.1%). Individual states are also up substantially with Vermont (+35.0%) having double-digit growth this week, followed by Nebraska (+30.9%) and Michigan (+26.9%).
|
State
|
7-over-7
|
|---|---|
|
National
|
+2.1%
|
|
Vermont
|
+35.0%
|
|---|---|
|
Nebraska
|
+30.9%
|
|
Michigan
|
+26.9%
|
|
Connecticut
|
+18.5%
|
|
Rhode Island
|
+17.0%
|
Month-to-date the national view (-6.8%) showed Arizona (+8.6%) leading the U.S. in growth. Followed by Arkansas (+7.4%), Utah (+7.3), South Carolina (+5.4%), and Wyoming (+4.8%). While there are currently only nine states in the country showing positive MTD numbers, many other states gaining momentum.
|
State
|
MTD
|
|---|---|
|
National
|
-6.8%
|
|
Arizona
|
+8.6%
|
|---|---|
|
Arkansas
|
+7.4%
|
|
Utah
|
+7.3%
|
|
South Carolina
|
+5.4%
|
|
Wyoming
|
+4.8%
|
Used car prices and audience shopping continues to rise
ZeroSum AI™ showed another increase in shopping for September (+4.6%), despite continued inventory shortages which leave the national average at -1%. While some 2021 models are on dealer lots, most consumers are buying used vehicles before they even arrive at the dealership.
Audience Shopping7-over-7 Days • Nationally +4.6% |
Average Inventory7-over-7 Days • Nationally -1.0% |
Take advantage of the buying frenzy and sell the inventory you have.
A slight increase in budget with ZeroSum will help drive more VDP views and move ANY model faster. The ZeroSum technology and our Active Audience™ has been proven to drive more VDP views to your site within days of turning on the campaign.