1 min read

National Trend Update: Shopping Is Positive And Dealers Are Still Making Incredible Profits

National Trend Update: Shopping is positive and dealers are still making incredible profits.

 

7-over-7 Day

National Moved Vehicles

-13.4%

 

Month-to-Date

National Moved Vehicles

-9.7%

 
 
 

As September started, ZeroSum’s 7/7 Market Trend data showed moved vehicles across the nation were down -13.4%. As for individual states, California’s (+7.8%) performance grew the most last week, only a few points above that of Louisiana (+7.3%). Nevada showed growth as well, even though it was barely +1.0%.

State
7-over-7
National
-13.4%
California
+7.8%
Louisiana
+7.3%
Nevada
+1.0%
Arizona
-0.1%
South Carolina
-0.6%
California moved vehicle activity chart
The ZeroSum analysis of California's 7-over-7 moved activity shows the state on the cusp of surpassing last year's numbers. Source: ZeroSum Data Center, National Automobile Movement 2019-2020

Month-to-date the national view (+9.7%) showed South Carolina (+10.4%) leading the nation in growth MTD. Nevada (+9.6%) almost touched double digit growth, followed by Arizona (+4.5%), Utah (+4.1%), and Arkansas (+3.2%).

State
MTD
National
-9.7%
South Carolina
+10.4%
Nevada
+9.6%
Arizona
+4.5%
Utah
+4.1%
Arkansas
+3.2%
 
 
 

Consumer demand is creating strong profits for dealers with diverse inventory.

 

ZeroSum AI™ showed an increase in shopping which made for a good start to a strong September. These inventory shortages have been at record low levels (barely +1%) across the nation. However, as shopping increased last week (+1.3%) and dealerships are still making strong profits some OEM brands have less than 40 days of inventory available. 

 

Audience Shopping

7-over-7 Days • Nationally

+1.3%

 

Average Inventory

7-over-7 Days • Nationally

+1%

 

Get premium in-market traffic from ZeroSum’s Active Audience™ and sell the inventory you have.

A slight increase in budget with ZeroSum will help drive more VDP views and move ANY model faster. Our audience has been proven to drive more VDP views within days of turning on the campaign.

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