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ZeroSum’s Auto-Stream Helps Dealers Take Advantage of Shifting Consumer Media Habits
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on...
National Trend Update: Shopping is positive and dealers are still making incredible profits.
7-over-7 Day
National Moved Vehicles
-13.4%
Month-to-Date
National Moved Vehicles
-9.7%
As September started, ZeroSum’s 7/7 Market Trend data showed moved vehicles across the nation were down -13.4%. As for individual states, California’s (+7.8%) performance grew the most last week, only a few points above that of Louisiana (+7.3%). Nevada showed growth as well, even though it was barely +1.0%.
|
State
|
7-over-7
|
|---|---|
|
National
|
-13.4%
|
|
California
|
+7.8%
|
|---|---|
|
Louisiana
|
+7.3%
|
|
Nevada
|
+1.0%
|
|
Arizona
|
-0.1%
|
|---|---|
|
South Carolina
|
-0.6%
|
Month-to-date the national view (+9.7%) showed South Carolina (+10.4%) leading the nation in growth MTD. Nevada (+9.6%) almost touched double digit growth, followed by Arizona (+4.5%), Utah (+4.1%), and Arkansas (+3.2%).
|
State
|
MTD
|
|---|---|
|
National
|
-9.7%
|
|
South Carolina
|
+10.4%
|
|---|---|
|
Nevada
|
+9.6%
|
|
Arizona
|
+4.5%
|
|
Utah
|
+4.1%
|
|
Arkansas
|
+3.2%
|
Consumer demand is creating strong profits for dealers with diverse inventory.
ZeroSum AI™ showed an increase in shopping which made for a good start to a strong September. These inventory shortages have been at record low levels (barely +1%) across the nation. However, as shopping increased last week (+1.3%) and dealerships are still making strong profits some OEM brands have less than 40 days of inventory available.
Audience Shopping
7-over-7 Days • Nationally
+1.3%
Average Inventory
7-over-7 Days • Nationally
+1%
Get premium in-market traffic from ZeroSum’s Active Audience™ and sell the inventory you have.
A slight increase in budget with ZeroSum will help drive more VDP views and move ANY model faster. Our audience has been proven to drive more VDP views within days of turning on the campaign.