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National Trend Update: Shopping is on the Rise and Car Prices are at an All-Time High.

National Trend Update: Shopping is on the Rise and Car Prices are at an All-Time High

 

7-over-7 Day

National Moved Vehicles

+6.0%

 

Month-to-Date

National Moved Vehicles

+3.2%

 
 
 

ZeroSum’s 7/7 Market Trend data shows the middle of October with moved vehicles across the nation trending up (+6.0%). Nebraska (+21.5%), New Hampshire (+21.2%), Wisconsin (+20.2%), Vermont (+19.5%) and Oklahoma (+14.1%) are leading the U.S. with the most growth.

State
7-over-7
National
+6.0%
Nebraska
+21.5%
New Hampshire
+21.2%
Wisconsin
+20.2%
Vermont
+19.5%
Oklahoma
+14.1%
Nebraska has stayed above last year's numbers on a near consistent basis since bouncing back in full around 4/20/20. ZeroSum Data Center, National Automobile Movement 2019-2020

Month-to-date the national view (+3.2%) shows Wyoming (+62.6%) dominating over every state by more than double. Arizona (+19.5%) comes in second followed by Tennessee (+19.0%), Georgia (+18.0%) and Oklahoma (+16.4%).

State
MTD
National
+3.2%
Wyoming
+62.6%
Arizona
+19.5%
Tennessee
+19.0%
Georgia
+18.0%
Oklahoma
+16.4%
 
 
 

Used car prices and shopping continues to rise despite inventory challenges.

ZeroSum AI™ showed another increase in shopping for October (+4.9%). Pickups, SUVs and CUVs all posted gains, with light pickups generating the most demand despite inventory shortages (-26% YOY) caused by pre-COVID strikes, plant closures, and model-year change overs. 

 

Audience Shopping

7-over-7 Days • Nationally

+4.9%

 

Average Inventory

7-over-7 Days • Nationally

+1.0%

 

 

Vehicles prices are at an all-time high and many cars are selling before they reach the lot.

A slight increase in budget with ZeroSum will help drive more VDP views and move ANY model faster. The ZeroSum technology and our Active Audience™ has been proven to drive more VDP views to your site within days of turning on the campaign.