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National Trend Update: Shopping is on the Rise and Car Prices are at an All-Time High
7-over-7 Day
National Moved Vehicles
+6.0%
Month-to-Date
National Moved Vehicles
+3.2%
ZeroSum’s 7/7 Market Trend data shows the middle of October with moved vehicles across the nation trending up (+6.0%). Nebraska (+21.5%), New Hampshire (+21.2%), Wisconsin (+20.2%), Vermont (+19.5%) and Oklahoma (+14.1%) are leading the U.S. with the most growth.
|
State
|
7-over-7
|
|---|---|
|
National
|
+6.0%
|
|
Nebraska
|
+21.5%
|
|---|---|
|
New Hampshire
|
+21.2%
|
|
Wisconsin
|
+20.2%
|
|
Vermont
|
+19.5%
|
|
Oklahoma
|
+14.1%
|
Month-to-date the national view (+3.2%) shows Wyoming (+62.6%) dominating over every state by more than double. Arizona (+19.5%) comes in second followed by Tennessee (+19.0%), Georgia (+18.0%) and Oklahoma (+16.4%).
|
State
|
MTD
|
|---|---|
|
National
|
+3.2%
|
|
Wyoming
|
+62.6%
|
|---|---|
|
Arizona
|
+19.5%
|
|
Tennessee
|
+19.0%
|
|
Georgia
|
+18.0%
|
|
Oklahoma
|
+16.4%
|
Used car prices and shopping continues to rise despite inventory challenges.
ZeroSum AI™ showed another increase in shopping for October (+4.9%). Pickups, SUVs and CUVs all posted gains, with light pickups generating the most demand despite inventory shortages (-26% YOY) caused by pre-COVID strikes, plant closures, and model-year change overs.
Audience Shopping
7-over-7 Days • Nationally
+4.9%
Average Inventory
7-over-7 Days • Nationally
+1.0%
Vehicles prices are at an all-time high and many cars are selling before they reach the lot.
A slight increase in budget with ZeroSum will help drive more VDP views and move ANY model faster. The ZeroSum technology and our Active Audience™ has been proven to drive more VDP views to your site within days of turning on the campaign.