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National Trend Update: August Finishes Positive Despite Lowest Inventory Levels Since 2011
7-over-7 DayNational Moved Vehicles +2.5% |
Month-to-DateNational Moved Vehicles +3.6% |
ZeroSum’s 7/7 Market Trend data shows the nation moving upward with +2.5% growth. As for individual states, North Dakota’s (+17.9%) performance grew the most this week, while Montana (+15.3%), Oregon (+13.5%), and Colorado (+13.2%) showed double-digit growth.
Month-to-date the national view (+3.6%) showed Utah (+27.5%) and Arkansas (+22.6%) a few points away from each other, while New York and Maryland’s moved vehicle growth was over +20%.
|
State
|
7-over-7
|
|---|---|
|
National
|
+2.5%
|
|
North Dakota
|
+17.9%
|
|
Montana
|
+15.3%
|
|
Oregon
|
+13.5%
|
|
Colorado
|
+13.2%
|
In the same month-to-date view Utah performed well by staying above last year’s moved numbers the majority of the month. Even surpassing last year’s numbers by nearly +25% at the end of August.
|
State
|
MTD
|
|---|---|
|
National
|
+3.6%
|
|
Utah
|
+27.5%
|
|
Arkansas
|
+22.6%
|
|
New York
|
+22.1%
|
|
Maryland
|
+20.5%
|
Audience shopping is down and inventory is at the lowest levels since 2011.
ZeroSum shows shopping slowing which could make for a difficult start to September. Inventory shortages are at record low levels (barely +1%) across the nation. While shopping has decreased this week (-4.7%) it has been strong enough to empty dealership lots of whatever core models are left. Some factories are running their truck lines at full capacity, but overall 2021 inventory comprises less than 0.5% of dealer lots (Last year new inventory comprised 9% of dealer lots).
Audience Shopping7-over-7 Days • Nationally -4.7% |
Average Inventory7-over-7 Days • Nationally +1% |
Get premium in-market traffic from ZeroSum’s Active Audience™ and sell the inventory you have.
A slight increase in budget with ZeroSum will help drive more VDP views and move ANY model faster. Our audience has been proven to drive more VDP views within days of turning on the campaign.