3 min read
ZeroSum's MarketAI Driving Smarter, More Efficient Search Engine Marketing
The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree...
1 min read
ZeroSum
11/24/20 10:36 AM
National Moved Vehicles
National Moved Vehicles
ZeroSum’s 7/7 Market Trend data shows the entire nation trending down, with only a quarter of the states beating the national average (-9.4%) for moved vehicles. Florida’s (-0.4%) performance is nearly flat, while California (-0.8%) and Tennessee (-1%) remain close behind.
Month-to-date the national view (+33.8%) is more positive with New York leading the pack at +66.5%.
State
|
7-over-7
|
---|---|
National
|
-9.4%
|
Florida
|
-0.4%
|
California
|
-0.8%
|
Tennessee
|
-1%
|
Oregon
|
-3.2%
|
State
|
MTD
|
---|---|
National
|
+33.8%
|
New York
|
+66.5%
|
Colorado
|
+64.0%
|
Utah
|
+62.7%
|
Maryland
|
+57.1%
|
Over the last 30-days, Florida has stayed above last year’s moved numbers, only dipping below 2019 levels a few times. However, as August winds down, moved vehicles will have to jump significantly to end on a high note. ZeroSum shows moved activity and shopping slowing which could make for difficult August.
Inventory shortages remain a concern across the nation. In the last 7-over-7 day comparison, inventory has barely increased +1%. While shopping has decreased this week (-2.7%) it has been strong enough to empty dealership lots of core models. Until OEMs get staffing, part delays, and other COVID related concerns under control, factories won’t be able to operate at full capacity causing dealerships to scramble for inventory.
7-over-7 Days • Nationally
7-over-7 Days • Nationally
Learn about the latest trends, insights, research on automotive marketing, and more!
3 min read
Feb 3, 2023 ZeroSum
The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree...
3 min read
Jan 20, 2023 ZeroSum
Dealers have a lot to keep track of, including customers, employees, advertising, and more. How do you manage it all?...
2 min read
Dec 9, 2022 ZeroSum
As an auto dealer, digital display ads are one of the most crucial types of advertisements to run. They capture leads...