National Trend Update: The Northeast Is Seeing Double-Digit Growth And Shopping Is Up Nearly +5%
National Trend Update: The northeast is seeing double-digit growth and shopping is up nearly +5%
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National Trend Update: Moved vehicles still positive despite falling inventory.
ZeroSum’s 7/7 Market Trend data shows that more than half the states in the country are beating the national average (+1.5%) for moved vehicles, and audience shopping is up +12.9%. Currently, Wyoming is leading the nation for moved vehicles +14.5%. There doesn’t appear to be a regional correlation for the moved growth below. However, when looking at COVID-19 hotspots the above states have lower total COVID-19 cases.
The states trailing Wyoming for the most growth in total moved vehicles in the last 7-week vs 7-week comparison are:
|
State
|
7-over-7
|
|---|---|
|
National
|
1.5%
|
|
Wyoming
|
+14.5%
|
|
Maine
|
+12.8%
|
|
Nebraska
|
+10.8%
|
|
Utah
|
+10.5%
|
The below graph is a look at Wyoming’s YTD moved activity. The graph follows a similar trend that other states experienced during late March and early April, where moved vehicle activity fell consistently. Since then Wyoming has made a substantial comeback and is still trending upward.
Nationally, average inventory has fallen -28% YOY
States like Texas, Michigan, California and Florida normally dominate YOY moved vehicle growth, but a reduction in inventory has caused them to fall out of the top 10 listings.
Here is where the above states rank according to average inventory levels YOY.
|
State
|
YOY
|
|---|---|
|
National
|
-28%
|
|
Michigan
|
-35%
|
|
Florida
|
-34%
|
|
California
|
-26%
|
|
Texas
|
-22%
|
Sales have been trending up nationally and even a slight increase in budget will help move your core models faster and drive more VDP views to non-core models. Help restore your business to what it once was. Don’t rely on 60-day old registration data any longer, start looking at real-time activity to kick your business into high gear.
ZeroSum is here to help.
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