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National Trend Update: Moved Vehicles Still Positive Despite Falling Inventory


National Trend Update: Moved vehicles still positive despite falling inventory.


ZeroSum’s 7/7 Market Trend data shows that more than half the states in the country are beating the national average (+1.5%) for moved vehicles, and audience shopping is up +12.9%. Currently, Wyoming is leading the nation for moved vehicles +14.5%. There doesn’t appear to be a regional correlation for the moved growth below. However, when looking at COVID-19 hotspots the above states have lower total COVID-19 cases.

The states trailing Wyoming for the most growth in total moved vehicles in the last 7-week vs 7-week comparison are:


The below graph is a look at Wyoming’s YTD moved activity. The graph follows a similar trend that other states experienced during late March and early April, where moved vehicle activity fell consistently. Since then Wyoming has made a substantial comeback and is still trending upward.

YTD moved vehicle analysis
The YTD analysis of Wyoming's moved activity shows them making an incredible comeback from the COVID-19 pandemic. Source: ZeroSum Data Center, National Automobile Movement 2019-2020

Nationally, average inventory has fallen -28% YOY

States like Texas, Michigan, California and Florida normally dominate YOY moved vehicle growth, but a reduction in inventory has caused them to fall out of the top 10 listings.
Here is where the above states rank according to average inventory levels YOY.
Sales have been trending up nationally and even a slight increase in budget will help move your core models faster and drive more VDP views to non-core models. Help restore your business to what it once was. Don’t rely on 60-day old registration data any longer, start looking at real-time activity to kick your business into high gear.
ZeroSum is here to help.