Nationally, March was on track to have a normal month until coronavirus cases began increasing across the country. Executive orders began to close showrooms and people were told to stay at home. As a result, sales and shopping activity slowed dramatically. To combat shrinking sales, OEMs started offering new incentives to rally consumers. Some executive orders were adjusted to include online sales or allowed showrooms to remain open entirely by considering them essential. By the end of March, sales lost -30% and shopping only lost -2%.
States like Michigan, whose showrooms were closed down entirely, saw a decrease of -94% YOY in moved vehicles. While Wyoming showrooms remained open (except for a few counties) and gained +65% YOY in moved vehicles.