ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

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couple car shopping at a dealership

3 min read

The Importance of Inventory-Based Marketing on the Automotive Path to Purchase

Even before they get to your lot, your potential customers embark on a journey that leads them to their dream car. From the moment someone decides they need a new car to even after they purchase it, make sure you are committed to them every step of...

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remote control pointed at digital continents

3 min read

4 Benefits of A Strong OTT Automotive Marketing Strategy for Dealerships & Marketers

It’s clear that streaming services have revolutionized the way audiences engage with media. With the explosion of social media and the uptick of...

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MarketAI dashboard screenshot

2 min read

Demystify Your ZeroSum MarketAI Dashboard: How to Make the Most of Your Metrics

MarketAI by ZeroSum is a one-stop-shop platform that not only reports your current inventory and market statistics but anticipates your next steps –...

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woman at laptop with colleagues

2 min read

Automotive Advertising Trends: How Dealers are Being Forced to Change Their Messaging and Channels

These are unprecedented times in the automotive industry, and advertising is no different. Read this blog to learn how to take advantage of increased...

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looking for car on tablet

2 min read

How to Increase Your Dealership's Odds of Showing Up in Google Vehicle Ads

If you want to substantially increase your visibility on search pages, there is a clear solution: Google Vehicle Ads. This lower-funnel product...

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