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ZeroSum’s Round Up: Essential Automotive Industry Reading November 2022
The ZeroSum Round Up is a collection of articles, reports, and other information that ZeroSum believes is useful to...
Success Story
BMW stores see over 500% ROI with inventory-driven platform from ZeroSum
Results:
• 97 Vehicles touched with marketing
• 32 Moved vehicles attributed to the campaign
Challenge
-
Sales staff spending too much
time fielding poor quality leads. -
Cannot view VIN attribution data
making it difficult to measure return
on ad spend. -
Third-party sites redirect leads
hindering the user experience.
Solution
-
Returned over 500% ROI by delivering
high-quality leads from an actively shopping ZeroSum audience. -
Can view VIN attribution in
ZeroSum AI™ platform. -
Campaign continually optimizes
based on available inventory.
There are 3.5 million people actively shopping for a vehicle right now. Target shoppers based on their actions. Not those who might fit some complex and expensive 3rd party audience.
The above BMW clients used ZeroSum Social to target people that were actively shopping then were able to apply VIN-level attribution to their campaign to see the true ROI.
About ZeroSum
ZeroSum is a leader in software, marketing, and data science. Focused on market share growth and inventory based executions. Unique, thin, In-Market audience, and industry changing technology combine the shopper, the journey, and the vehicle in a relevant, useful and timely way that maximizes your vehicles and your website products, with zero waste.