ZeroSum

3 min read

6 Automotive Inventory Metrics That Predict Sales

Many dealers react to sales problems after they happen, but what if you could predict them? In today's market, where tariff uncertainties are driving price increases and consumer behavior shifts daily, traditional metrics only show what happened,...

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3 min read

5 Questions to Ask When Choosing Your Automotive Marketing Vendor

Picture this: You're three months into a contract with your new marketing vendor. The reports look impressive, but when you check your sales numbers,...

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3 min read

Used Car Market Trends: Rising Demand Creates New Profit Opportunity

While everyone's focused on rising new car prices and tariff headlines, a quieter shift is happening for used cars across the country. Dealers are...

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3 min read

How Simplifying Your VDP Can Increase Conversions

Would you rather have 12 confusing options or 3 clear paths to buying a vehicle? For many dealerships, the answer seems to be "the more options, the...

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3 min read

Debunking Common Misconceptions About AI in Automotive Marketing

Artificial intelligence has become a buzzword that nearly every automotive marketing vendor claims to offer. Yet as the technology evolves,...

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