Spoiler alert: Subscribe to the MARKETai Platform to market the vehicles you have without wasting dollars on the vehicles you don't. Maximize your traffic and conversion opportunity at the VIN Level. 1. Focus on the cars you have 2. Don't...
Carvana and Vroom have reimagined the car buying experience. These two brands are rapidly gaining traction by taking advantage of modern consumers' online shopping habits. More and more buyers prefer a no-haggle, online shopping experience which...
It’s old news that Google has plans to eliminate third-party cookies, but auto dealers who rely heavily on online advertising need to understand the implications and key actions they should take before this happens.
If you were to ask 100 auto dealers what the most important metric they track is you would get 100 answers saying "sales". But are auto dealers paying enough attention to the metrics that fuel those sales? While the units that are moved each...
Vehicle pricing and inventory decisions are a key part of a dealership’s day-to-day operations. A few hundred dollars could entice a shopper to buy from your dealership or push them toward a competitor. One of the most common struggles many...
Dealerships across the country can sit back, relax and turn their core model inventory faster than ever before. But the uptick in turn rate on core models can provide a false sense of security and means dealers could be overlooking other...