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Digital Marketing (8)

woman at laptop with colleagues

2 min read

Automotive Advertising Trends: How Dealers are Being Forced to Change Their Messaging and Channels

These are unprecedented times in the automotive industry, and advertising is no different. Read this blog to learn how to take advantage of increased...

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looking for car on tablet

2 min read

How to Increase Your Dealership's Odds of Showing Up in Google Vehicle Ads

If you want to substantially increase your visibility on search pages, there is a clear solution: Google Vehicle Ads. This lower-funnel product...

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1 min read

The fastest route to high-quality video that the auto industry has ever seen

For years, auto dealers have struggled to navigate the complex and expensive cable TV industry. With the emergence of over-the-top (OTT) and...

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used inventory on a dealership's lot

2 min read

3 Ways to Shift Focus to Used Car Inventory

Updated April 11th, 2024 Many auto dealers tend to fixate on moving their new car new inventory, but with a recent surge in used car movement now is...

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2 min read

The Fallacy of Wanting to See Your Own Ads

Most people have heard the phrase “I’ll believe it when I see it” but that ideology isn't always true especially in marketing. Some people will say...

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