5 min read
ZeroSum’s Auto-Stream Helps Dealers Take Advantage of Shifting Consumer Media Habits
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on...
1 min read
ZeroSum
2/8/22 4:03 PM
We recently published our January Market First Report which showed trends in the new vehicle market as inventory shortages continued. Since then, we have received several inquiries about the used car market and you will find a supplement to our automotive data and sales forecast report below.
After four consecutive months of declining inventory levels, used vehicle inventory rose over 6% in January 2022. Although inventory is still down about 10% year-over-year, this may signal a turning point for the market.
As the inventory shortage continued, more used cars were moved off lots than were added to inventory for most of 2021. However, in January 2022, more cars were added than moved. This is the first time the market has seen this since June 2021. While less units were added than last month, inventory levels are still looking stronger than in December.
To recap, the January new car market started with 13% more new vehicles on the ground that December. However, 17% fewer vehicles were added to dealer's inventory in January than December. Turn rate decreased to 88% and average MSRP declined by 1%. Read the full report here.
If you're interested in seeing what we can do for your dealership, book your demo today, or watch a quick demo of our products below.
About ZeroSum
ZeroSum is a leader in software, marketing, and data. Powered by its SaaS platform, MarketAI, ZeroSum is simplifying and modernizing automotive marketing by leveraging artificial intelligence, data, and scaling ability to acquire new customers. ZeroSum is the first and only company that matches consumer demand with automotive data in real time. For more information, visit https://zerosum.ai.
Learn about the latest trends, insights, research on automotive marketing, and more!
5 min read
Mar 17, 2023 ZeroSum
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on...
1 min read
Mar 13, 2023 ZeroSum
ZeroSum, an automotive industry leader in inventory-based automotive marketing is excited to announce the company has...
3 min read
Mar 3, 2023 ZeroSum
When it comes to auto industry sales strategy, even for technologically advanced vehicles, dealers should always...