ZeroSum

2 min read

If You're a Car Dealer and You're Not Doing This, You Should.

If you're not running social ads, here's why you should: Social media is now more important than ever when it comes to selling cars, and for some dealerships, it has even become their top source of traffic. Here’s how social media can increase your...

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hands in a circle showing teamwork

1 min read

Welcome Mark Baruth

ZeroSum is excited to announce a new addition to our team, Mark Baruth. Mark is an automotive and digital expert with over a decade of experience in...

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ZeroSum Market First Report April 2022: Is The Car Industry Adjusting To The 'New Normal' Of Inventory?

3 min read

ZeroSum Market First Report April 2022: Is The Car Industry Adjusting To The 'New Normal' Of Inventory?

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand...

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couple car shopping at a dealership

3 min read

The Importance of Inventory-Based Marketing on the Automotive Path to Purchase

Even before they get to your lot, your potential customers embark on a journey that leads them to their dream car. From the moment someone decides...

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remote control pointed at digital continents

3 min read

4 Benefits of A Strong OTT Automotive Marketing Strategy for Dealerships & Marketers

It’s clear that streaming services have revolutionized the way audiences engage with media. With the explosion of social media and the uptick of...

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