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ZeroSum’s Auto-Stream Helps Dealers Take Advantage of Shifting Consumer Media Habits
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on...
ZeroSum is excited to welcome Ziad Itani to our growing team. Ziad joined the company as Demand Generation Manager in February 2022. He is excited to help accelerate lead generation and to be a part of a team that is striving to support the car dealership industry to expand growth in a digital-first environment.
Ziad started out in the YouTube space working with content creators and running his own multi-channel network, which ignited his passion for digital. After he moved on from the entertainment field, he’s been working in a variety of different industries, including B2C, B2B, eCommerce, healthcare, nonprofits, and more. His most recent experience was working with multiple clients at an agency and now he is excited to bring his 6 years of digital experience to ZeroSum. You'll find him strategizing, optimizing blog posts, managing paid search accounts, editing video footage – you name it! If there's anything that won't let him sit still, it would be creativity.
"Ziad's deep knowledge in business-to-business demand generation will help us reach more automotive marketers in unique ways. He has a creative, positive spirit and is a joy to have on our team, " says, Ritu Parr, senior director of marketing for ZeroSum.
When he’s not making a splash at the beach or attempting to master new espresso techniques, you'll find him reading up on new search engine technologies and digital marketing trends or catching up with old friends while enjoying dinner in one of his favorite restaurants around town. He currently resides in Los Angeles, CA with his wife and twin baby girls.
About ZeroSum
ZeroSum is a leader in software, marketing, and data. Powered by its SaaS platform, MarketAI, ZeroSum is simplifying and modernizing automotive marketing by leveraging artificial intelligence, data, and scaling ability to acquire new customers. ZeroSum is the first and only company that matches consumer demand with automotive data in real time. For more information, visit https://zerosum.ai.