5 min read
ZeroSum’s Auto-Stream Helps Dealers Take Advantage of Shifting Consumer Media Habits
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on...
1 min read
ZeroSum
11/24/20 10:30 AM
It’s no surprise that national vehicle sales are down -40% YOY. What’s notable is, the last 7-over-7 day comparison shows total moved vehicles up +3% largely due to the used car market bouncing back.
On March 15th, sales began to drop below 2019 total moved numbers and continued to drop until many states adjusted executive orders to allow dealerships sales in a limited fashion. Some of the states most effected by showroom closures were: Michigan, New York, New Jersey, and Pennsylvania.
State
|
YOY
|
---|---|
National
|
-40%
|
Michigan
|
-89.7%
|
Pennsylvania
|
-87.7%
|
New Jersey
|
-76.9%
|
New York
|
-73.3%
|
Sales return to the some of hardest hit states in the nation as executive orders allow limited contact or digital automotive sales.
In Michigan, as soon as those restrictions were lifted we saw an immediate uptick. This 7-over-7 increase has remained positive for the past week proving how essential automotive sales are during a crisis. The screenshot here is from the ZeroSum AI Platform, where data and analytics tools were revised to assist dealerships in the current COVID-19 environment. The table below shows the states most affected by showroom closures and how much they have rebounded since the executive orders have been revised.
State
|
7/7
|
---|---|
National
|
+3%
|
Michigan
|
+114.1%
|
New Jersey
|
+21.6%
|
New York
|
+17%
|
Pennsylvania
|
+5.8%
|
Learn about the latest trends, insights, research on automotive marketing, and more!
5 min read
Mar 17, 2023 ZeroSum
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on...
1 min read
Mar 13, 2023 ZeroSum
ZeroSum, an automotive industry leader in inventory-based automotive marketing is excited to announce the company has...
3 min read
Mar 3, 2023 ZeroSum
When it comes to auto industry sales strategy, even for technologically advanced vehicles, dealers should always...