CHALLENGE: DRIVE BETTER LEADS
APPROACH: AD OPTIMIZATION
IMPACT: 100% OF NEW INVENTORY TURNED
Turning 100% of Friendly Kia's inventory
Taking a massive chunk of market share from key competitors, Friendly Kia is the #1 Kia store in the state and entire southern region.
ZeroSum has been instrumental in our operation as a real partner. They market every vehicle we have on the lot and come to the table with fresh business strategies that help us get the right traffic to our website and turn our inventory faster.
Director, Internet Marketing at Friendly Kia
Comprehensive advertising optimization
Friendly Kia leveraged ZeroSum's deep understanding of supply and shopper demand. By combining this knowledge with dynamic ad units utilizing live inventory, the company ensured that ads resonated precisely with vehicle shoppers. This strategy aims to increase leads, improve lead quality, and boost conversion rates. Friendly Kia tapped into the MarketAI platform to track market share, gauge inventory health and pricing in regard to their market, and view VIN-level attribution across their active social campaigns - all in real time. They used ZeroSum's dynamic solutions to seamlessly market their entire inventory based on active vehicle demand.
#1 Kia store in the state
With the help of ZeroSum, Friendly Kia was able to turn 100% of their new car inventory and take a massive chunk of market share from key competitors proving to be the best October that they have ever had. The results were evident in the monthly sales ranking where Friendly Kia ranked #1 on Kia's Florida sales report and achieved their highest rank ever on the national report.
You've seen what we've done for Friendly Kia. Imagine what you can do.
If you're interested in finding out how ZeroSum can help you build demand and increase your turn rates, please take 2-minutes to complete the demo form.
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