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Turning 100% of Friendly Kia's Inventory

Case Study

Taking a massive chunk of market share from key
competitors, Friendly Kia is the #1 Kia store in the state and entire southern region.

With the help of ZeroSum, Friendly Kia was able to turn 100% of their new car inventory and take a massive chunk of market share from key competitors proving to be the best October that they have ever had. The results were evident in the monthly sales ranking where Friendly Kia ranked #1 on Kia's Florida sales report and achieved their highest rank ever on the national report.




VDP Views


Moved Vehicles

“ZeroSum has been instrumental in our operation as a real partner. They market every vehicle we have on the lot and come to the table with fresh business strategies that help us get the right traffic to our website and turn our inventory faster.”
Friendly Kia

The Challenges

  1. Sales staff was spending too much time fielding poor quality leads.

  2. The dealership found it difficult to measure return on ad spend.

  3. Their third-party vendors were redirecting leads hindering the user experience.

Man making advertising choices

The Solutions 

  1. Leveraged ZeroSum's 4.5M native low-funnel active shopping audience and machine learning based campaign optimizations to increase leads, improve lead quality, and boost conversion rate by 42%.

  2. Tapped into MarketAI platform to track market share, gauge inventory health and pricing in regard to their market, and view VIN-level attribution across their active social campaigns - all in real time.

  3. Used ZeroSum's dynamic solutions to seamlessly market their entire inventory based on active shoppers' demand. 
Car salesman selling vehicle

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