HIGHER TURN RATE THAN THE MARKET
CHALLENGE: INCREASE TURN RATE
APPROACH: MARKETAI + SOCIAL MEDIA
IMPACT: OUT-TURNED THE MARKET BY 8%+
ZeroSum is a secret weapon. This partnership is the one I can attribute getting us consistently where we want to go, which is hitting our goals. This is for the dealer in a market that really wants to have a competitive edge.
Sellers Buick GMC wanted to drive web traffic (VDPs), move units, and increase turn rate across new and used vehicles. GM has operated with a "turn to earn" approach, so turn rates have been even more critical following the inventory shortages. Ultimately, their goals were to:
As Sellers stocked up on used inventory to help offset the new inventory decline, ZeroSum focused on advertising used and CPO units. As new inventory started to hit the lots, ZeroSum started incorporating new cars again, but specifically targeted models that had the most units and potentially needed the most help to increase the overall new car turn rates.
As of August 2022, Sellers Buick out-turned their market by 8% year-to-date while finishing second in their zone for volume. At the same time, Sellers GMC out-turned the market by 9% and finished third in their zone.
If you're interested in finding out how ZeroSum can help you build demand and and increase your turn rates, please take 2-minutes to complete the demo form.
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