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Read the latest ZeroSum State of the Dealer Report, the first and premier data source for the new, used, and certified pre-owned automotive market. State of the Dealer answers the question that all automotive dealers are wondering: "Is it going to be harder or easier to sell a car next month?"

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Read Our Latest Blogs
8 min read

How to Navigate 2025 Model Year Changeover

Oct 22, 2025 by ZeroSum

It’s that time of year again: car dealership lots are a juggling act between outgoing inventory and shiny new arrivals, and dealers are tasked with moving metal while managing margin. The traditional playbook—discount the previous model year then pivot to full-sticker enthusiasm for the next—is...
4 min read

Hybrid Vehicle Inventory Strategy for Car Dealers

Oct 15, 2025 by ZeroSum

Dealers are facing a reality that doesn't match the industry predictions. Electric vehicles were supposed to transform dealership inventory by now, but instead they're creating floor plan headaches while a different technology is quietly winning with customers. Hybrid vehicles are becoming the...
6 min read

The Best Marketing Strategies to Move EV Inventory

Sep 25, 2025 by ZeroSum

After significant changes to federal EV tax credits this year, dealers face both immediate inventory challenges and the need to prepare for a post-incentive market. Year-end model changeovers add another layer of inventory pressure, but forward-thinking dealers will turn these challenges into...