Download The State of the Dealer Report

Read the latest ZeroSum State of the Dealer Report, the first and premier data source for the new, used, and certified pre-owned automotive market. State of the Dealer answers the question that all automotive dealers are wondering: "Is it going to be harder or easier to sell a car next month?"

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Read Our Latest Blogs
6 min read

How Can AI Help Dealers Sell More Cars?

Sep 12, 2025 by ZeroSum

Dealers are drowning in AI buzzwords. Every marketing vendor claims to use "AI-powered this" and "machine learning that."

At ZeroSum, we use AI to transform your inventory data into shopper-specific ads that drive actual car sales. Our Market AI platform analyzes your real inventory and matches it...
3 min read

How INFINITI Birmingham Increased Used Vehicle Movement 30%

Aug 27, 2025 by ZeroSum

INFINITI of Birmingham improved their used car acquisition strategy by leveraging ZeroSum's Used Turn Report to make smarter and more informed inventory purchase decisions, achieving increases in movement and turn rates without additional budget.

The Challenge: Make Informed Used Inventory...
10 min read

How Real-Time Data Transforms the Car Buyer's Journey

Aug 13, 2025 by ZeroSum

Picture this: A shopper sees an ad for the perfect car, clicks through to your website, only to discover the vehicle was sold three days ago. Meanwhile, that exact same model is on a competitor's lot just five miles away, and they're capturing the sale you could have made.

This is your moment of...