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Read the latest ZeroSum State of the Dealer Report, the first and premier data source for the new, used, and certified pre-owned automotive market. State of the Dealer answers the question that all automotive dealers are wondering: "Is it going to be harder or easier to sell a car next month?"

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Read Our Latest Blogs
11 min read

How to Turn Seasonal Dealership Traffic into Year-End Sales

Nov 19, 2025 by ZeroSum

The holiday shopping season brings a surge in automotive-related searches as shoppers research year-end vehicle purchases and holiday incentives. This creates a window for dealers to capture market share and move model year-end inventory, but success requires strategic scaling across every digital...
9 min read

How Answer Engine Optimization (AEO) Helps Dealers Show Up in AI Search Results

Nov 4, 2025 by ZeroSum

Your potential customers aren't typing "best Toyota dealer near me" into Google anymore. They're asking ChatGPT, "Which dealerships in my area have the best service reputation?" or telling CoPilot, "Find me a used SUV under $35,000 with low mileage." When AI assistants answer these questions, your...
8 min read

How to Navigate 2025 Model Year Changeover

Oct 22, 2025 by ZeroSum

It’s that time of year again: car dealership lots are a juggling act between outgoing inventory and shiny new arrivals, and dealers are tasked with moving metal while managing margin. The traditional playbook—discount the previous model year then pivot to full-sticker enthusiasm for the next—is...