Toyota Dealers Decreased their Days on Lot by 7% Using ZeroSum's AI-Powered Marketing

Real-Time Inventory Management and Optimized Ad Spend Lead to Faster Inventory Turnover

The Challenge

Managing Inventory Levels and Maintaining Operational Efficiency

Toyota dealers were grappling with fluctuating inventories, having increased stock levels while striving to keep sales momentum strong. They needed a strategy to manage inventory effectively, reduce days on the lot, and maintain high vehicle movement rates to ensure optimal sales performance.

The Approach

AI-driven, real-time advertising optimization

Toyota dealers leveraged ZeroSum’s AI-powered platform to deliver dynamic, VIN-specific ad campaigns. By utilizing real-time data on market trends and vehicle demand, dealerships optimized ad spend, targeting high-intent buyers across multiple channels, including Google, social media, and Connected TV (CTV). ZeroSum’s platform enabled dealerships to track inventory health and improve visibility into ad performance, helping them market more effectively to meet market demand.

The Impact

Better Inventory Management and Higher Turn Rates 

With ZeroSum’s AI-driven marketing, Toyota dealers experienced significant improvements in key performance metrics over the last 90 days compared to the previous period.

Despite a slight decrease in turn rate, the overall efficiency improved with faster inventory turnover and increased moved inventory, demonstrating the effectiveness of ZeroSum’s AI-driven approach in optimizing inventory management and sales performance.