Growing Reinhardt Lexus's turn rates by 3x
Reinhardt Lexus sees new car sales increase by 23%
Reinhardt Lexus came to ZeroSum after a string of poor experiences with other vendors who were not being transparent or showing any true return on investment (ROI). While the store had been performing well in its own market, Reinhardt Lexus was looking to reach outside of its current geography and find customers in areas that did not have their own dedicated Lexus dealership. Ultimately, their goals were to:
- Maintain #1 position in their market
- Increase sales in surrounding geography
- Build a reliable and transparent relationship with their marketing vendor
In Their Market
Increase in New Vehicles Sold
Faster Turn Rate
"I already have the best company working for me. How can it get any better?"
MarketAI + Social Media + Digital Display
After partnering together ZeroSum used MarketAI, an AI-driven automotive marketing platform, to better understand Reinhardt Lexus’ market and identify opportunities for growth.
With these data points, ZeroSum was able to build an automated, inventory-based social media campaign that successfully acquired new customers for both sales and service. With these tactics, Reinhardt Lexus maintained their #1 market position while also increasing their new car and certified pre-owned sales volume year over year.
ZeroSum began working with Reinhardt Lexus in August 2019, a short time before the auto industry was flipped on its head due to pandemic related closures and inventory supply issues.
Even with tough market conditions, Reinhardt Lexus was able to increase its turn rate by 3x allowing them to increase their average monthly new car sales volume every year since they partnered with ZeroSum.