IN THEIR MARKET
CHALLENGE: INCREASE SALES IN NEIGHBORING MARKETS
APPROACH: MARKETAI + SOCIAL MEDIA + DIGITAL DISPLAY
IMPACT: 3X FASTER TURN RATE
In response to being pitched by other companies: “I already have the best company working for me. How can it get any better?”
While the store had been performing well in its own market, Reinhardt Lexus was looking to reach outside of its current geography and find customers in areas that did not have their own dedicated Lexus dealership. Ultimately, their goals were to:
After partnering together, ZeroSum used MarketAI, an AI-driven automotive marketing platform, to better understand Reinhardt Lexus’ market and identify opportunities for growth. With these data points, ZeroSum was able to build an automated, inventory-based social media and digital display campaign that successfully acquired new customers for both sales and service. With these tactics, Reinhardt Lexus maintained their #1 market position while also increasing their new car and certified pre-owned sales volume year over year.
ZeroSum began working with Reinhardt Lexus in August 2019, a short time before the auto industry was flipped on its head due to pandemic related closures and inventory supply issues. Even with tough market conditions, Reinhardt Lexus was able to increase its turn rate by 3x allowing them to increase their average monthly new car sales volume every year since they partnered with ZeroSum.
If you're interested in finding out how ZeroSum can help you build demand and and 3X your turn rates, please take 2-minutes to complete the demo form.
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