Growing Reinhardt Lexus's turn rates by 3x

Case Study

Reinhardt Lexus sees new car sales increase by 23% 

Reinhardt Lexus came to ZeroSum after a string of poor experiences with other vendors who were not being transparent or showing any true return on investment (ROI). While the store had been performing well in its own market, Reinhardt Lexus was looking to reach outside of its current geography and find customers in areas that did not have their own dedicated Lexus dealership. Ultimately, their goals were to: 

  1. Maintain #1 position in their market 
  2. Increase sales in surrounding geography 
  3. Build a reliable and transparent relationship with their marketing vendor 


In Their Market


Increase in New Vehicles Sold


Faster Turn Rate

"I already have the best company working for me. How can it get any better?"
Dan Knotts
General Store Manager, Reinhardt Lexus


MarketAI + Social Media + Digital Display

After partnering together ZeroSum used MarketAI, an AI-driven automotive marketing platform, to better understand Reinhardt Lexus’ market and identify opportunities for growth.

With these data points, ZeroSum was able to build an automated, inventory-based social media campaign that successfully acquired new customers for both sales and service. With these tactics, Reinhardt Lexus maintained their #1 market position while also increasing their new car and certified pre-owned sales volume year over year.  

smart artificial intelligence marketing campaign


ZeroSum began working with Reinhardt Lexus in August 2019, a short time before the auto industry was flipped on its head due to pandemic related closures and inventory supply issues.

Even with tough market conditions, Reinhardt Lexus was able to increase its turn rate by 3x allowing them to increase their average monthly new car sales volume every year since they partnered with ZeroSum.  

car dealer exchanging keys

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