FASTER TURN RATE
CHALLENGE: GROW SALES VOLUME
APPROACH: MarketAI + Social Media + Search + Display + OTV/CTV
IMPACT: 444% FASTER TURN RATE
Nucar wanted to ensure the success of their new store, so they turned to ZeroSum for help driving VDP views, turn rate, and ultimately sales.
Like every other auto dealer, our inventory tanked over the last 6 months. Despite those challenges, ZeroSum helped us increase our sales velocity by 4x! Now we are the market leader.
Nucar, a DCD Automotive group store, acquired a new store in late 2020. The store had potential with strong inventory, but suffered from declining market share. Nucar’s priority was to strengthen operations and execute a smart marketing plan to:
Drive more people to look at their inventory
Increase their turn rate
ZeroSum used the power of MarketAI, an automotive market intelligence platform, to identify the market opportunity and automate delivery of inventory-specific ads to active shoppers across multiple channels online. ZeroSum launched Nucar's marketing campaign with social media, digital display ads and paid search, and later added OTV/ CTV ads. This omnichannel marketing approach enabled Nucar to quickly dominate the market.
ZeroSum began working with Nucar of Tilton in late December 2020, a time when the entire auto industry experienced consistent inventory drops. Amidst falling inventory, ZeroSum maintained higher VDPs than Nucar of Tilton had ever seen prior to working with ZeroSum. Within 6 months, Nucar saw a decrease from 40 to 9 average days on lot while the market is sitting at a 33 day turn for CDJR.
If you're interested in finding out how ZeroSum can help you build demand and and 4X your turn rates, please take 2-minutes to complete the demo form.
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