The New Operating Environment

Recent policy changes have compressed normal market timelines from months to days. Tariff announcements in January drove immediate consumer behavior shifts, with over 427,000 customers pulling ahead purchases in February-May, borrowing sales from future months.

Used Vehicle Opportunity

As new vehicle prices hover near $50K, used vehicles have become customers' refuge. Used vehicle marketed prices shot up almost $500 to $26,740 average, indicating strong demand as customers seek alternatives to expensive new inventory.

The Data Challenge

460,000 customers bought early to avoid tariff impacts, creating artificial demand spikes that are now normalizing. Traditional monthly inventory reviews and quarterly strategy sessions are too slow for today's market pace.