Inventory Data and Insights
Gain access to the largest, most comprehensive, active and historic inventory database in North America. View competitor inventory, turn rates, and pricing.
More Solutions, More Horsepower
Our new, AI-powered platform increases marketing efficiency and effectiveness.
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Work with a trusted partner
Search Optics has had extensive knowledge of the automotive industry which is why dealers nationwide trust us with their strategy. Now, Search Optics is equipped with cutting-edge technology from ZeroSum that will allow you to make better, smarter, faster decisions for your business.
Enjoy the benefits of revolutionary, AI-based marketing execution
Search Optics is now simplifying and modernizing automotive marketing by leveraging VIN-level data and scaling ability to acquire new customers for its clients. MarketAI uses artificial intelligence and machine learning to accurately match consumer demand with automotive data in real time, meaning your ad spend will be used in the most efficient way possible.
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High-Efficiency Ad Automation
We use machine learning to determine what inventory to promote on any given day, and on which channel (social, display, video, search, VLA), taking into consideration days on lot, budget, exposure, supply, and demand.
Inventory-Based Creative Automation
MarketAI creates your ads using vehicle details from your VDPs and pairs that with channel-specific in-market shoppers to for maximum sales potential.
AI-powered, Human Supported
Our team of experts guide and oversee the entire process, allowing you to reclaim your time and focus on what’s important, running your dealership.
24/7 Attribution
We provide unrivaled analytics that enable everything from forecasting expected sales, to VIN-level marketing attribution available in a single platform.
OTT/CTV Video
Deliver simple, effective, inventory-driven, dynamic videos right to your shoppers on their favorite streaming platforms.
Social Media Ads
Show inventory-based social ads of cars you have in stock directly to consumers on their social networks.
Digital Display Ads
Keep your ads up to date and in front of potential customers looking for the same or similar cars on your lot.
Google Vehicle Ads
Target shoppers looking for cars you have available, and place your live inventory feed at the top of their Google's search results pages.
Search Engine Marketing
Create dynamic search ads that use compelling ad copy to eliminate wasted ad spend and drive more traffic directly to your website.
Data and Intelligence
With real-time data and AI-driven market insights, you'll be able to understand your industry better than ever before.
Measure your performance with 24/7 market insights
MarketAI's technology will help you gain the competitive advantage with real-time pricing, turn rates, market share, and model velocity data while data-driven campaigns and on-demand insights provide you confidence that the vehicles in your inventory are consistently in front of people looking to buy them.
Friendly Kia Case Study - Click to View More
Friendly Kia takes a massive chunk of market share from key competitors
Nucar CDJR of Tilton Case Study - Click to View More
Reinhardt Lexus Case Study - Click to View More
Reinhardt Lexus sees new car sales increase by 23%
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1331 Lake Dr, Suite 100
Grand Rapids, MI 49506
hello@zerosum.ai
(616) 254-0640
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