National Trend Update: Moved Vehicles Still Positive Despite Falling Inventory.

Written by ZeroSum | 7/27/20 5:39 PM

National Trend Update: Moved vehicles still positive despite falling inventory.

ZeroSum’s 7/7 Market Trend data shows that more than half the states in the country are beating the national average (+1.5%) for moved vehicles, and audience shopping is up +12.9%. Currently, Wyoming is leading the nation for moved vehicles +14.5%. There doesn’t appear to be a regional correlation for the moved growth below. However, when looking at COVID-19 hotspots the above states have lower total COVID-19 cases.

The states trailing Wyoming for the most growth in total moved vehicles in the last 7-week vs 7-week comparison are:

State	7-over-7
National	1.5%
Wyoming	+14.5%
Maine	+12.8%
Nebraska	+10.8%
Utah	+10.5%

The below graph is a look at Wyoming’s YTD moved activity. The graph follows a similar trend that other states experienced during late March and early April, where moved vehicle activity fell consistently. Since then Wyoming has made a substantial comeback and is still trending upward.

Nationally, average inventory has fallen -28% YOY

States like Texas, Michigan, California and Florida normally dominate YOY moved vehicle growth, but a reduction in inventory has caused them to fall out of the top 10 listings.

Here is where the above states rank according to average inventory levels YOY.

State	YOY
National	-28%
Michigan	-35%
Florida	-34%
California	-26%
Texas	-22%

Sales have been trending up nationally and even a slight increase in budget will help move your core models faster and drive more VDP views to non-core models. Help restore your business to what it once was. Don’t rely on 60-day old registration data any longer, start looking at real-time activity to kick your business into high gear.

ZeroSum is here to help.

View full post