Dealers keep looking for creative ways to keep their doors open during this confusing time, manufacturers are doing the same. GMC got aggressive with their incentives early on with 0% financing for 84 months, with no payments for 120 days; and saw a +38% increase in shopping activity–while Kia and Mazda saw a -12% decrease as the month wrapped up.
Ranked by change of audience from beginning to the end of March.
|
Make
|
% Change
|
|---|---|
|
Cadillac
|
+71%
|
|
Ram
|
+40%
|
|
GMC
|
+38%
|
|
BMW
|
+20%
|
|
Chevrolet
|
+19%
|
|
Ford
|
+19%
|
|
Honda
|
+12%
|
|
Buick
|
+11%
|
|
Lincoln
|
+9%
|
|
Dodge
|
+9%
|
Last updated: 4/6/20
As brands across the board are experiencing ups and downs in every way imaginable from the COVID-19 pandemic, so were states across the nation. The data showed there was a connection between showrooms being closed and reduction of shopping activity. For instance, almost all of the north-east was locked down and online shopping activity took a big hit. On the flip-side the south-east states weren’t as locked down by statewide executive orders, and saw increased activity.